Amy Paillot

- Conception, execution and follow up of the Marketing plan : marketing annual budget, marketing calendar, trade and communication strategy;
- Definition of business earnings objectives and distribution strategy ;
- Implementation of specific operations with key accounts (merchandising, events);
- Market studies : market shares, segments, competitors, market trends analysis ;
- Collaboration with editors on the publishing plan (market elements, book positioning, channel needs)

- Conception of displays and promotions, follow up and reporting,
- Creation and conception of sales supports (product pitch, specific order forms, commercial presentations).

Agence de marketing direct et événementiel.
Suivi opérationnel de la campagne de lancement de la boisson Fayrouz (Groupe Castel).